FOR IMMEDIATE RELEASE
Press Contact:
Lisa Kaslyn
Kashen Communications
Lisa@KashenComm.com
845.225.7571

WESTCHESTER/PUTNAM COUNTY, NY (April 15, 2009) -- Kashen Communications and
Mirchandani Consulting announce the launch of a new, jointly developed webinar series,
eMarketing Bootcampsm for small business. Kicking off on May 12th, the five-part workshop will
cover essentials for maximizing the return on a business's website investment, such as creating a
goal-oriented site, developing search optimized content, as well as inbound and outbound marketing
tactics. Businesses will receive one-on-one coaching, a customized emarketing strategy, and a
Bootcamp Handbook for post-workshop reinforcement. Businesses may enlist for Bootcamp at:
www.bootcampforbiz.com.

"The genesis for eMarketing Bootcamp came from a client who expressed a need for this new
integrated marketing approach, but didn't have the funds to outsource to a services firm," said Jann
Mirchandani, president, Mirchandani Consulting. "I took the idea to Lisa and we did further
research with other small businesses and developed the curriculum based upon their needs."

"By offering a webinar workshop to multiple businesses at once, we keep costs down and the
interaction high," said Lisa Kaslyn, president, Kashen Communications. "Our intent is to fill a
niche by helping small businesses with a limited budget to better leverage their most important
marketing asset - their website. This also gives Jann and me a new and practical platform from
which we can service small businesses that we may not have been able to work with before --  it's
good for everyone."

About Kashen Communications
Led by principal and creative strategist, Lisa Kaslyn, Kashen Communications helps businesses tell
their most compelling story to their key stakeholders: customers, consumers, employees, investors
and business partners by blending traditional PR and marketing communications expertise with new
inbound marketing tactics, such as search engine optimization and social media. To learn more,
please visit us at www.KashenComm.com.

About Mirchandani Consulting
Jann Mirchandani, principal and designer, Mirchandani Consulting, specializes in helping small and
mid-sized businesses communicate more effectively with their target audiences through effective
and artful visual marketing in the form of websites, brochures and newsletters -- both online and
off. To learn more, please visit us at www.JannMirch.com.

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