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Services Portfolio:
Communications Strategy Development
Launching the next breakthrough widget via a marketing campaign is great, but if you haven't communicated to your sales force and prepared them for a swell of customer queries and orders, the work you put into generating demand may be wasted. Similarly, if you've developed a terrific new product or service and you've educated and armed your sales force, but haven't seeded demand through advertising, public relations or web marketing, it's going to be that much harder for your sellers to close the deal.
It's critical for companies to take a comprehensive approach when analyzing their company and the news it generates, so all stakeholders, from consumers to employees to vendor partners, are communicated to in the context in which the information is relevant to their needs. Kashen Communications takes a 360 degree approach when developing an overall communications strategy for clients, so all audiences are considered and represented as part of a messaging and outreach campaign.
Content Creation and Research:
Kashen Communications brings extensive editorial and production experience to the diverse content types mentioned here.
- Ad copy
- Brochures
- Business writing (e.g. executive memos, proposals, targeted e-mail)
- Direct mail
- Editing/proofreading
- Feature articles
- Flyers
- Intra/Internet articles - SEO
- Invitations
- New Media: Scripting and production of podcasts, videos and blogs
- Newsletters
- Press materials: Biographies, company backgrounders, fact sheets, press releases
- Search engine optimized (SEO) web copy
- Speechwriting
Employee Communications:
Kashen specializes in communications that help businesses engage with their most valuable asset -- their workforce. Through a regular cadence of touch-points that serve to connect, inform and recognize employees, companies can strengthen the bond between management and workers. Employees that understand the goals, culture and mission of the organization feel more valued and motivated, thereby increasing retention and fostering loyalty to the organization and brand.
- Internal executive communications plans and tactics
- Employee events, including quarterly kickoffs, town halls
- "Intranet" internal web site development and promotion
- Employee recognition vehicles and challenges
Special Events:
From Grand Central Terminal to Crabtree's Kittle House in Chappaqua, NY, Lisa Kaslyn has worked on high profile, as well as local fundraising events for Canon, IBM and the National Women's In Network. She specializes in the development of creative and compelling programs, featuring notable and intriguing subject matter matter experts and entertainers, such as Polly LaBarre, Deirdre Breakenridge and Ben Robinson.
Public Relations and Public Speaking:
Led by senior creative strategist, Lisa Kaslyn and a small trusted network of PR pros, Kashen boasts nearly 20 years of PR experience. Kaslyn earned her stripes implementing campaigns for PR firms, such as Dorf & Stanton and the Rowland Company before she took an in-house PR position at IBM. See About Us and Our Work for additional details.
Search Engine Optimization:
As a certified Search Engine Optimization specialist, Lisa Kaslyn has been trained in current Search Engine Marketing techniques and best practices endorsed by industry specialists and tested for effectiveness. Kaslyn advises clients on how to develop high value content that is spiderable for maximum results. See SEO Web Content for additional information.
