Lisa Kaslyn was instrumental in the strategic development and execution of the Hooked on Phonics 25th anniversary HOP Across America bus tour.  The 12-market public relations campaign included a charitable partnership with First Book, a non-profit organization that works to provide disadvantaged children with their first book.  As the overall communications lead, Kaslyn initiated and managed relationships with First Book and public libraries in 12 cities.  She oversaw story development and placement, as well as developing scripts for city officials and Hooked on Phonics executives as part of in-market events.

Press Release News Script